It’s True – Big Bark Graphics has Doubled in Size!

July 26th, 2012

After two great years at 60 Healey road and with the support of our clients, and incredible growth Big Bark Graphics has had to move.

So, Big Bark is now at 68 Healey Road and doubled our space.

But, what does that mean to you?

  • New equipment for new products and improved effeciency
  • A controlled environment  for production and print department.
  • Added a new in-house creative team – We are Creative!
  • A new bindery and fulfillment department
  • Doubled the size of our warehousing
  • 2 additional loading docks to

We welcome you to come in for a visit and meet the team!

A Fond Goodbye and a New Welcome to the Dog Pound

July 26th, 2012

Congrat’s and well wishes to Laura Burton as she heads off the leash and to a new city and role.  Laura has been a great employee with Big Bark and we are sorry to see her go.  Good Luck Laura!!

With the departure of Laura, we would like to welcome Melanie Lagace to our customer service team.  Melanie has over 8 years’ experience in working close with customers, helping with orders and making sure deliveries are met.



Melanie will be responsible for 5 of the 10 online stores to introduce new products and increase customer awareness of our new “Design your own” feature.

New technology has helped us remain competitive and provide new products to our clients, but it is our belief in personalized customer service we believe that keeps you using Big Bark.

Please help us welcome Melanie to the Big Bark pound.  Melanie can be reached at Melanie@bigbarkgraphics.com

BARKOLOGY 2.0 The Direct Woof

July 26th, 2012

The Direct Woof technique requires focus. You’ll need to train your attention on all or a segment of your clients. You’ll need to think about each of your chosen client’s travel profile – where they’ve been, what they’ve done and what you believe they would be interested in hearing about. Or, you can woof in all directions.

The Direct Woof is based on a direct mail campaign using a ready-to-go package of ticket jacket, envelope and bag tag.  Let’s call it the: The Ticket Jacket Direct Mail Campaign. The easy part is done. You’ve ordered your kits and they arrive and now you are ready to start work.

The next step is to give your campaign some added bark. You want it to get noticed. A few things are happening when you client picks up their mail from the box, the mat or their post office. When they hold your envelope they will see the travel related graphics. They will feel that there is something inside and they’ll become curious and then they will open the envelope to find out what’s actually inside.

Once the get inside the envelope they will find a ticket jacket and the bag tag. Now here’s where you have to add that big bark!  You must be clever with the slogans and the text. You’ll want to woo the recipient to contact you. This means your offer must be compelling. Let’s choose the airplane image as most vacations start with a flight. One the cover you add a slogan. You’ll need something that causes your client to go further and read the rest of your information. An unanswered question or statement can work.

Fly me to… where? That’s the hook. Inside you can offer specials to various destinations or you can sell a most luxurious and very expensive tour. Your choice. The fact remains your envelope, then your ticket jacket cover and then your insert must be compelling and move the reader to the next piece and finally to check their bag tag. This is no ordinary bag tag. Inserted is a reward, a coupon, a gift card, a something that they must exchange at your agency or online.

If you are not the creative type, you can engage the Big Bark team to assist you. Don’t forget now – focus who you are barking act, focus your woof, add some bark and bite to your campaign and you will enjoy the rewards of Barkology 2.0.

Our monthly marketing tip is provided by speaker and author Steve Crowhurst.  Big Bark is the publisher for Steve’s great book for the Travel Industry “273 “No Fluff-No Theory” Marketing Ideas for Travel Agents” you can buy Steve’s book here.  To visit Steve’s website for information on Webinars and events click here.

What can we do to reduce the carbon footprint of direct mailing campaigns?

July 26th, 2012

There is no secret here and it’s actually quite simple – if you look at your clients and really decide to target what it is they really want, you can create a direct mail program that will give you better
results, be environmental, and save trees, paper, energy, water and money.

First step: Make your list of names targeted to these best clients, or the ones that can do you the most. Look at their history of their buying. What did they buy, and when did they buy, and how much did they spend? Make a new print campaign that targets those wants and desires.

It’s all about personalizing your marketing. Personalize by name, products, time frame, and do a mailing that might be 20% of your present mailing list, but targeted to their past history of buying.

Second step: Even though you already eliminate waste by sending this printing only to past customers, don’t forget to use 100% recycled paper that is 100% processed chlorine free for the materials you’re sending.

Third step: You can also an email to this targeted audience on a second run, that will not only help you to minimize your campaign’s footprint, but can also be an helpful tool to estimate the effectiveness of your campaign and even further personalize your database for future campaigns.

Personalized marketing brings in 5 times better results. One telecommunications company I saw the results of, did a 49 per cent return by doing their homework. They knew the people they mailed to were ready for an upgrade. They showed a picture of what the present phone was, of each recipient, and then showed 3 new models that might interest that client. They also showed the nearest store to each person they mailed to.

The national average for successful responses is under 1%, and the company I am referring to, had a 49% response rate. They mailed to a fraction of their names, but did so well that the fulfillment department asked that the program be stopped until they caught up.

So, this firm not only made good business and presented impressive ROI (return on investment) but saved trees, paper, water, and the carbon footprint was reduced for the people they sent to, by telling them where the nearest store was.

For additional information, please call Scott Barker

647 -225-1022

scott@bigbarkgraphics.com

Simply Escape is pleased to now partner with Big Bark Graphics!

July 26th, 2012

Welcome to this year’s vacation brochure.  This year we are pleased to continue displaying our unique customized vacations throughout North American in a fashion that will entice and stimulate your valued traveller.  The reality at Simply Escape is that we seldom create the same escape twice.  Each traveller has their own idea about what the perfect holiday is for them.

Consider then that this brochure is about what is possible in each of our destinations.  We are poised to create a memorable trip for you !!

To order your office copies, please visit www.hippoexpress.ca or www.simplyescape.ca

Sincerely,

Ron McGoey
General Manager

Bag Tags!

July 26th, 2012

How Much Does the Internet Weigh?

July 25th, 2012

Search Smarter, Safer on the Web

July 25th, 2012

Do you often find yourself using the term “Google it!”? Sometimes finding the right results on Google can take a while. Here are some tips to get you to the right answers faster.

Starting with punctuations; Google ignores most of them, so leave out the periods and commas.

Put a tilde in front of your search terms to get results that include a synonym for your keywords.

Quotation marks between keywords will search that exact phrase and a minus tells Google to show page results without that word.

Google is also a calculator, use an asterisk to multiply, minus to subtract, and forward slash to divide.

Convert measurements and currency using the “into” command.

When travelling, enter an airline name or code and Google tracks the flight. Plan trips with the keywords “flights from and to.”

You can check out the current time in a city, plus times for sunrise and sunset.

Google always sneaks in neat ways of entertaining us.

Type in the word “tilt” or “askew” and watch your screen slant.

Play a video game by typing “Zerg Rush” and the little characters eat up the search results.

And finally confirm your suspicions that one is in fact the “loneliest number.”

Who says you cant have fun at work?

For more tips and tricks on searching smarter, click here:

http://www.google.com/help/features.html

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10 Incredible Internet World Records

July 25th, 2012

1. Highest Number of Twitter Followers: Lady Gaga

Sorry, Biebs – Gaga gotcha. Say what you will but the Queen of Pop Charts is also Numero Uno in Twitterverse with 26,823,122 followers (as of July 2012) to Justin Bieber’s paltry 24,687,443. Rounding out the top 5 are Katy Perry (22,869,592), Rhianna (22,232,112), and Britney Spears (22,232,112). Number 6? President Barack Obama (17,381,203) who is the only other male in the Top Ten.

(Link)

2. Most watched video on YouTube: Justin Bieber

Bigger than The Beatles

Call it Revenge of the Bieber. While Justin may only be Number Two in the Twitterverse, Biebs is top of the pops here on YouTube with 755,479,979 views of hit his Baby as of 7/6/2012.
Speaking of babies, what is the most popular NON-MUSIC video of all time? Charlie Bit My Finger – Again! with 464,588,601 views – proving there’s nothing like the power of a good sequel. WATCH BELOW!

3. Oldest site on Internet: Symbolics.com

On March 15, 1985, Symbolics Computer Corporation made history by registering the first domain name. That year, there were just five websites in existence. Fast forward to today, where there are over 192 million domains registered and more than 2.1 billion users worldwide, mostly based in Asia. Symbolics.com was bought in 2009 and now hosts a bunch of useless-but-interesting Internet facts (including some of the ones I just mentioned). (Via)

4. Longest Domain Name: Llanfairpwllgw- yngyllgogerychwyrndrobwll-Llantysiliogogogoch.com

Speaking of domain names, one of the silliest Internet Records is for the longest one. Technically, a domain name can have up to 63 characters (not including sub-domains or suffixes). Sure, there are loads of stupid ones – technically the “longest” domain name on record is http://www.thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com/ – followed closely by http://www.abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijk.com/ – a free email service for annoying people. But in our book (and in Guinness’) the winner is Llanfairpwllgw-yngyllgogerychwyrndrobwll-Llantysiliogogogoch.com which is the website of an actual single-word town in Wales. Try saying (or typing) that ten times fast! (Link 1 | Link 2 | Photo)

5. Highest Webcam on Earth: Mount Everest

In this world of ubiquitous surveillance, it is now even harder to avoid the camera’s probing eye. Even Sherpas are now being watched, as the Italian Scientific Committee has placed a webcam at an altitude of 5643 meters atop a peak overlooking Mt. Everest, the highest spot on Earth. Rumor has it that if you tune in during off hours, you may see some hot Yeti-on-Yeti action. (Link | Via | Photo)

6. Biggest Hog of Internet Data: The Royal Wedding

When Prince William married Kate Middleton on April 29, 2011, it seemed like the whole world was watching. And they were, as an estimated 2.5 billion people watched the nuptials in some way, shape or form. Approximately 1.6 million people streamed it live via Internet, surpassing the 2010 World Cup record. Yahoo alone received 40,000 requests per SECOND for video data. But not only did they watch, they clicked on news stories at a rate of 5 million page views per minute at its peak, surpassing Michael Jackson’s funeral. On Twitter, the top 10 trends all related to Will and Kate, and on Facebook 6.8 million people posted a wedding-related status update within 24 hours, resulting in 9.4 million comments. If they had streamed the honeymoon, they would have broken the Internet. (Link 1 | Link 2 | Photo)

7. Country With Fastest Internet: South Korea

This country really is wired. By 2006, 96% of South Korean cellphone users had Internet access and today’s users connect at a blazing fast 17.5 Mbps. In a distant second place is Japan with 9.1, tied with Hong Kong; the Netherlands and Latvia are each a notch below that. Where is the United States? A distant 13th place with 5.8 Mbps. The fastest US City is Boston with 8.4 Mbps. How is the Internet doing as a whole? A mere 2.3 Mbps on average worldwide, a drop of 14 percent from 2011 – DAMN YOU WILL AND KATE!!! (Link 1 | Link 2)

8. Most Expensive Domain Name: Insure.com

If you think Sex sells, think again. It’s INSURANCE that’s the big cash-grabber. In 2006, it earned the top spot by commanding $16 million dollars, topping Sex.com’s $14 million sale in Oct. 2010.
Fund.com and Porn.com are next in line, no-brainers of course. But the luckiest in the bunch? The Farm Bureau, who sold FB.com to Facebook for $8.5 million. (Link 1 | Link 2 | Link 3 | Photo)

9. Most Facebook “Likes” in 24 Hours: Oreo or Lil’ Wayne?

It started out as a silly promotional gimmick for a cookie. In February 2011, Oreo announced a campaign to win the Guinness Record for the most number of Likes in a 24-hour period.
And on Feb. 16, the black-and-white snack did indeed receive the award when it clocked 114,619 Likes on a single post within that time frame. But who should come along and attempt to rain on Oreo’s parade? Rapper Lil’ Wayne heard about the record and immediately summoned his posse to break it. One day later, Oreo’s record was destroyed with 588,243 on Lil’ Wayne’s status. This made news around the globe, but has apparently fallen on deaf ears at Guinness. To this date, they claim the Oreo takes the prize but state, “All categories are open to the public and anyone who wishes to attempt their own record can do so simply by registering at www.guinnessworldrecords.com/apply.”
On your mark, get set… GO!!! (Link 1 | Link 2 | Via | Photo 1 | Photo 2)

10. The Godfathers of Spam: Gary Thuerk, Joel Furr and Ken Daignean

Everything has a first on the Internet, and Spam – those annoying, unwanted emails filling more than 90% of your inbox – is no exception. On May 3, 1978 a marketer at Digital Equipment Corporation named Gary Thuerk thought of a brilliant way to get the word out about their new computer systems. He sent a mass email to 400 accounts on ARPANET and voila, Spam was born. But Spam wasn’t called Spam yet – THAT honor goes to Joel Furr, who first coined the phrase in a Usenet posting around 1993. The use of the word Spam brilliantly refers to both the ham-based-processed-meat-in-a-can (named by Ken Daignean who won a $100 contest in 1937), and to a skit by the British Comedy Troupe Monty Python, where Vikings appear from nowhere and chant “Spam Spam Wonderful Spam!” drowning out everyone else in the scene. (Link 1 | Link 2 | Link 3 | Photo 1 | Photo 2 | Photo 3)


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